Celebrate Chesterfield Campaign
The Celebrate Chesterfield campaign is promoting what is great about Chesterfield.
Outcomes: By December 2015 the projects of Destination Chesterfield will see…….
Positive local, regional and national profile for Chesterfield as a town to live, work, invest and visit.
- Media campaign for Chesterfield including support for Chesterfield Champions to maximise their promotional opportunities.
- Chesterfield Food and Drink Awards
- Chesterfield Photography Champions
- Meet the Editors events
- Continued development of www.chesterfield.co.uk
- Ongoing social media and e-marketing campaigns for Chesterfield
- Positive media coverage for the town: Baseline for positive articles and value of coverage in 2013 and year on year increase by 10% per year. A year on year increase of PR coverage in target sectors of retail, manufacturing and creative and digital industries.
- www.chesterfield.co.uk: Grow sessions and users to the site by at least 10% a year
- Social Media Promotion: Grow followers and fans of social media sites by at least 10% a year.