Chesterfield Welcome Signs
The board of Destination Chesterfield has been listening to the debate around the new welcome toChesterfieldsigns over the past month with interest. Both positive and negative feedback on the design of the new road signs has been received.
As a result of this, following a Destination Chesterfield Board meeting last Thursday (24th May) it was agreed that a more familiar graphic of the Spire will be added to the signs over the coming months. These additions will be funded by Destination Chesterfield via the European Regional Development Fund.
Further Welcome Signs are currently being produced for Chesterfield Coach Station which will include these graphics as well.
Cllr John Burrows, Vice Chair of Destination Chesterfield and Leader of Chesterfield Borough Council said “We have listened to the views of the public and are making adjustments to the signs at a cost to Destination Chesterfield. The graphic that will be added is a modern interpretation of the Spire which will be recognized as the town’s famous landmark.”
Pete Swallow, Chair of DestinationChesterfieldsaid “It is important to remember the original purpose of changing the signs was to promote the events and activity happening inChesterfield. DestinationChesterfieldhas created a marketing opportunity out of the signs which will drive footfall and spend into the town supporting the local economy.
The Welcome to Chesterfieldsigns have been designed using the Chesterfieldvisual identity which was launched in April 2010 prior to the launch of Destination Chesterfield in October 2010 and has been used to promote the town since then by Destination Chesterfield, Chesterfield Borough Council, Chesterfield Champions and other partners. All the imagery used is based on the twists and the patterns of Chesterfield’s crooked spire.