Twist, the brightest publication in town, has the largest distribution of any magazine in Chesterfield with 15,500 copies carefully delivered to local homes and businesses each month.
Professional, experienced journalists keep readers entertained with lively features and positive Chesterfield news stories, backed up by striking images and eye-catching presentation. The launch of the title in September 2010 coincided with the setting up of the Chesterfield Champions project and Twist was delighted to become one of the scheme’s first member companies.
Editor Mike Firth began his career as a journalist in Chesterfield almost 35 years ago, working as sports editor at the Derbyshire Times before going on to edit the Chesterfield Gazette and Chesterfield Express newspapers when they were independently run.
Says Mike: “Chesterfield has always been an enjoyable place to work but now it has really blossomed into a vibrant town with so much going for it. If you want proof, you need only look at developments like the Casa Hotel, the Proact Stadium and the Vicar Lane shopping area – and then cast your mind back to how those same sites looked a few years ago.”
Mike, who has lived in north Derbyshire almost all his life, has been delighted to return to Chesterfield to set up Twist and he says the magazine has been very warmly received.
“Readers appreciate the fact that we concentrate on all the positive things that are going on in town and they like the way we present our features in such a bright and breezy manner,” he says. “They are happy to see Twist land on their doorstep each month and because people pick it up and read it, advertisers are also usually delighted with the response they get; that is why many of them feature in our pages every month.”
Twist is delivered free of charge by the company’s own distribution team to homes and businesses in Sheepbridge, Dunston, Whittington Moor, Newbold, Cutthorpe, Ashgate, Brockwell, Brampton, Old Brampton, Brookside and the town centre. Because Twist is a community publication, all homes in the chosen distribution area receive the magazine – the publishers don’t pick and choose according to council tax bands or how many cars people may have parked in their driveways.
Twist’s professional advertising sales team and design studio staff are delighted to work with Chesterfield companies, both large and small, to help them promote their goods and services in the magazine’s colourful pages.
Twist may well be special, but it is not alone; it is one of a series of magazines published by family-run Heron Publications whose registered office is just up the road in Eckington. The company also produces ‘Dronfield Eye’ which is the only publication distributed throughout the S18 area, ‘Wings’ in Wingerworth, Ashover and Tupton, and ‘Active8’ in the south of Sheffield. Together, they add up to a total circulation of 51,000 quality free local magazines.
An added bonus with Twist is the fact that it is printed right here in Derbyshire by award-winning Buxton Press, a business which has won several prestigious environmental awards.