Supporting our High Street
Our town centres and high streets continue to be challenged with the ongoing Covid-19 pandemic. Chesterfield Borough Council and Destination Chesterfield are committed to supporting your business through these challenging times.
Our Supporting Our High Street campaign aims to signpost you to the latest advice, guidance and training that is available to your business. We’ve also created some bespoke activities, as well as providing you with opportunities which could help grow your business online.
Make sure you are taking advantage of the latest business support
Here are some useful links to help guide you in the direction of business support activity that may be of use to you.
Town Centre Engagement Officer
Did you know Chesterfield Borough Council has recently appointed a Town Centre Engagement Officer?
The role is to ensure Chesterfield town centre remains vibrant and viable. Working with and supporting retailers, market traders, landlords and other town centre stakeholders to co-ordinate activity to support to improve the Town Centre as a destination to visit, live and invest.’
Information and Enforcement Officer
Chesterfield Borough Council introduced this role last year to support the safe operating of businesses throughout Chesterfield during the Pandemic.
Working with businesses to ensure that they are compliant and complying with the regulations as well as offering advice and guidance to them to remain compliant. The role also shares the latest government briefings and information with the hospitality industry, including grants, help with possible refurbishment after the pandemic, as well as items about landlords and rent.
This role is funded by the Reopening Our High Streets Safely ERDF Funding.
Check out the our Coronavirus business support page which have details of the latest advice on support and government guidance during the pandemic.
The D2N2 Growth Hub provides businesses in Derby, Derbyshire, Nottingham and Nottinghamshire with a single point of access to business support.
Looking for inspiration on business support? Chesterfield businesses share their experiences . Read the blog.
The business support section of the website has details of a broad range of business support providers, funding and grants, Brexit and local procurement opportunities. Find out more…
Chesterfield Borough Council has information on many topics useful for your business at https://www.chesterfield.gov.uk/business-and-economic-growth.aspx
Training and development
How to make the news using social media
During this 45-minute webinar you will be given tips and advice to help increase awareness of your brand on social media. You’ll be shown how to write engaging social media posts that will drive customers to your business – online and on foot (when allowed!) The webinar also aims to demystify and jargon-bust social media, helping you become more confident using it now and beyond the pandemic.
The workshop is delivered Anna Melton, Director of In the Works PR and E-Business Works.
This bespoke workshop is organised by Destination Chesterfield and Chesterfield Borough Council for the Supporting the High Street Campaign.
Peer Support Networks
Fully funded training for retailers and tourism and hospitality businesses!
Find out how you can benefit from the D2N2 Growth Hub fully funded Peer Networks and get the support to help you through the next few months.
Peer networks bring together like minded businesses to gain knowledge and share experiences. You will be provided with a safe space to discuss challenges, opportunities and help to work out practical business solutions. As well as group support you will also get 3.5 hours of 1-1 coaching.
The networks have to be delivered before the end of March so book now to ensure you don’t miss out.
Training and development opportunities for you and your employees
Many free workshops to develop your skills are offered by the D2N2 Growth Hub, East Midlands Chamber, Destination Chesterfield and many more organisations. From marketing to search engine optimization and from business strategy to social media advertising there is a course that is perfect for your business. Search training opportunities
Tools to help your business
Use social media to sell during lockdown
Have you ever thought how you can increase your reach on social media in a ever busy social media world? Well maybe you can with Maybe*.
Every Wednesday at 10am Maybe deliver free webinars to This webinar helps all businesses understand how social media is being used to reach more customers and sell.
Chesterfield businesses get Shop Appy
Chesterfield businesses can sign now up to the Shop Appy web platform for free.
Shop Appy is a one stop, local, online support platform which enables customers to see what local shops and services have to offer, all in one place.
Many independent businesses in Chesterfield have been looking at new ways to adapt and innovate during the Covid lockdowns. Chesterfield Borough Council has partnered with Derbyshire County Council to help businesses take advantage of the fast growing Shopappy.com.
The Derbyshire Economic Partnership, which is made up of Chesterfield Borough Council, Derbyshire County Council and other district councils, has paid the first-year membership fee to the ShopAppy.com platform, for local businesses.
As part of the Supporting Our High Streets campaign from Chesterfield Borough Council and Destination Chesterfield, is a new push to get more Chesterfield businesses to sign up for free to Shop Appy.
The Business Crime Reduction Partnership (BCRP)
The BCRP provide help, advice and support to all business groups effected by shop theft and antisocial behaviour. Working with the Police we can reduce crime & the fear of crime. Members have access to an information sharing platform, Disc SC. Disc reduces police and members time. Allows members to submit crime reports direct to the police download and share photos and video, avoiding the 101 system. Share intelligence, keep up to date with news and criminal activity. Our systems are GDPR compliant reducing the risk to you. We believe the BCRP should be part of any regeneration Plan.
Some ideas to help you promote your business
Spread the word on Social Media
Social media plays an important role in supporting businesses by driving footfall and ultimately increasing sales. It isn’t a case of the internet destroying retail; the businesses that use it effectively can create interest and build a relationship with customers. Check out a blog we previously wrote on the importance of social media for businesses in the town
Remember that social media isn’t just about broadcasting, it is about community, listening and engagement. Interact with your customers and other businesses in the town, share , like, comment on content that fits with your companies ethos or your customers or is promoting good things that are happening in the area. The way social media algorithms work, the more engagements they have the further they are shared and the more people see them.
You can follow or use the following hashtags across all social media channels.
#lovechesterfield – positive posts about the town
#chesterfieldnews – local news
#chesterfieldevents – local events
#shopchesterfield – Shopping in Chesterfield
#eatchesterfield – Food and Drink in Chesterfield
#christmasinchesterfield – Christmas activity
#summerinchesterfield – Summer activity
The Destination Chesterfield and Chesterfield Borough Council teams will be engaging with content and spreading through our channels.
Please do give us a follow.
Shout about positive news from your business
If you have any positive news stories or events or activities happening please do share them with Josh.Marsh@chesterfield.co.uk and he will consider them for inclusion on the www.chesterfield.co.uk website and our social media activity.
You may want to send your news stories to the local media as well:
- Derbyshire Times
- S40 / S41 Local
- Heron Publication – Twist, Dronfield Eye, Wings , Activ8
- Derbyshire Live
- BBC Radio Sheffield
- Spire Radio
Send us your events and activity
If you are planning events and activity, either in person or virtually please do send it across to Josh.Marsh@chesterfield.co.uk and he will consider for inclusion on the www.chesterfield.co.uk website and social media activity.
If you are a visitor economy business you can also upload your events to the visitchesterfield.info website run by Chesterfield Borough Council at https://www.visitchesterfield.info/information/submit-event
Getting further involved with promoting the town
There are 190 Chesterfield Champions that are proud to support the local economy, working closely with Destination Chesterfield to showcase Chesterfield and North Derbyshire as a destination to live, work, visit and invest.
Are you growing your organisation and looking for marketing or business support? Would you like to build relationships with likeminded organisations and keep up to date with local news and developments?
There are a range of opportunities for Chesterfield Champions from senior networking events and priority invitations including consultation events to media opportunities and a profile on the Chesterfield business directory.
Becoming a Chesterfield Champion is a commitment to Chesterfield and and its continued success. If you love Chesterfield and would like to chat about becoming a Champion, please call Tara Underhill on 07392868746 or email email@example.com.
Keep up to date on what is happening in Chesterfield
Sign up to Destination Chesterfield’s Business and Leisure E-updates for the latest news in Chesterfield.
Our business updates will inform you on the latest business news from the town, skills and training opportunities, grants and funding, development sites, business opportunities, the latest networking events across Chesterfield and information on the work of, events delivered by and campaigns delivered of Destination Chesterfield.
Our leisure updates will keep you informed on what’s on, places to eat and drink, shopping and things to do in and around Chesterfield and as well as some great competitions and offers.
The Supporting our High Street Campaign has been developed in partnership by Destination Chesterfield and Chesterfield Borough Council with support from the reopening the high street safely fund provided by HM Government and the European Regional Development Fund.