Boosting Your LinkedIn Business Account

Would you like to use LinkedIn as a tool to generate enquiries or to build your business contacts? If so, then this workshop will give you some practical tips on how to get the most of the LinkedIn platform.

It used to be the case that LinkedIn was just a place to put a copy of your CV online and wait for recruitment agencies to approach you. Whilst that does still happen, today LinkedIn is a platform that offers an online place to network, raise your professional profile and find sales leads.

In addition to building a network, you’ll also want to learn about the additional products and features as part of the LinkedIn family and how best to use them.

Who should attend this workshop?

Anyone using or considering using, LinkedIn to increase their own visibility online, or increase the brand awareness of their company. This workshop is valuable to people new to LinkedIn as well as more experienced users.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will the session cover?

• How to update your profile to show you at your best and attract connections
• How to gain endorsements and recommendations from your connections
• How to search for new sales leads
• Strategies for building your network
• Whether company pages are worth setting up and how to make the best use of them within your business
• LinkedIn Premium

What outcomes can you expect from joining?

After attending this workshop, you will:

• Be able to optimise your LinkedIn profile
• Be able to search for new leads on the platform and have strategies for connecting with new contacts
• Understand how a company page may be useful for your business
• Understand whether a premium account is worth the investment for you

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Who’ll be presenting this workshop?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.