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Convert More Web Visitors Into Sales and Leads

growing sales masterclass

Maximise the business your website generates with this workshop. Conversion Rate Optimisation (CRO) is one of the most under-utilised elements of digital marketing, yet probably the most powerful process to make immediate improvements to the return on investment of any website.

This workshop shows delegates a range of practical techniques and case studies demonstrating how to convert website visitors into sales or enquiries.

Overview

The session will show you how to measure conversions accurately, how to use the drivers behind how people make decisions to your advantage, the key elements that visitors look for when choosing a company to buy from and how other websites are successfully using CRO. You will be provided with a range of straightforward methods to help you convert your website visitors into paying customers, whether as leads & enquiries or ecommerce sales.

Who should attend this session?

This session is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users and is relevant to both start-up and established businesses, whether they have a website or not.

What will this event cover?

  • Ensuring you measure conversions accurately, from contact forms to phone calls
  • The psychology of conversion: How user behaviours and human psychology contribute to a visitor’s decision making, and how to make use of this
  • The art of persuasion: Learn how to prompt positive action from website visitors through the use of design, imagery and language
  • Technical CRO: Technical issues that block conversions but are easily fixed or avoided, from page load speed to security
  • The principles of testing: Why testing is vital, and the best methods to do it properly using split test and multivariate software such as Google Optimise
  • Optimising your website for success: How to best optimise your website design and content for a better conversion rate, from layout to copywriting and image choices

What outcomes can you expect from joining us

What outcomes can you expect from joining us?

Delegates attending this session will:

  • Gain an understanding of how visitors typically use websites and the factors that drive them to take action, enabling you to optimise your own site
  • Take away numerous practical examples of high-performing websites with explanations of why they work well
  • Learn how even small changes can drive large improvements in conversion rates
  • Discover how to easily make changes and run tests on a website without needing a web developer
  • Leave with an action plan that prioritises the tasks they need to complete to improve their own website’s conversion rate
Two families looking over balcony at Barrow Hill Roundhouse
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Easter Adventure Quest

Join in with a cracking Easter Adventure Quest at Bolsover Castle this half-term holiday. Come along in the school holidays and see what fun is in store!

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Venue:

  • Chatsworth Estate, Chesterfield, DE45 1PP

Date:

Price:

  • Free

Contact details:

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