Getting Started with Telling your Business Story Through Imagery

With so much information available to them, customers are already 70% of the way through the buying journey before they even reach out to a business that can provide a product or service.

With so much choice, your customers are considering not just WHAT to buy but from WHOM? How do you ensure that your business is the one they choose?

In this workshop, we’ll show why telling the story of your business, in many different ways, will demonstrate why you’re a great fit for your potential customers and why that will make them feel more connected to your company.

Who should attend this workshop?

Anyone using, or considering using social media, websites, blogging or video to increase their own visibility online, or increase the brand awareness of their company.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

• Why customers are looking at how a business operates, what their ethics are and whether they want to be associated with them
• Why price isn’t the only decision
• How social media provides an avenue for you to convey your best business self and give customers the confidence they’re looking for
• The specific features available in social media that allows you to tell your story
• How to tell your story that connects with the customer
• Hints and tips to get it right and things to avoid!

What outcomes can you expect from joining us?

After attending this workshop, you will:

• Understand the importance of storytelling within a business marketing strategy
• Have a plan for which methods to use, and which platforms to publish your story on
• Have a content strategy to tell your story
• Understand how to engage further with comments made on your story
• Understand how to use analytics to see what is working and what is not

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session:

• 10.00am – 10.50am – Workshop presentation
• 10.50am – 11.00am – Break
• 11.00am – 11.50am – Workshop presentation
• 11.50am – 12.00pm – Break
• 12.00pm – 12.45pm – Workshop presentation
• 12.45pm – 1.00pm – Q&A

Who’ll be presenting this workshop?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.