Getting Started with Video for Your Business – Hosted by D2N2 Growth Hub

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Are you a business owner or marketer who’s responsible for your organisation’s visual online content? Would you like to learn how to harness the power of video to promote your business? If you would, this webinar is the perfect way to get started.

Life is fast paced for most of us. Marketing content is constant and often overwhelming, leaving audiences with limited attention capacity to decode complex messages from businesses. Speed and impact of content delivery is everything and video is a great way to stop audiences in their tracks, capture their imagination and rapidly engage to drive them towards action. In fact, 80% of video marketers say it’s directly helped them to increase sales.

In this webinar, we’ll discuss the benefits of using video in your organisation’s digital marketing mix and show you how to start coming up with ideas for creating impactful videos, even on a modest budget.

Who should attend this webinar?

This webinar would be valuable for individuals of all skill levels, who are already using or thinking of using social media as part of their organisation’s marketing mix and promotional activity.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

• Understanding the benefits of video and why it should be an important part of your marketing strategy.
• Recognising the areas/platforms that are ideal for video content.
• Learning how you can use video to engage viewers
• Providing ideas to help you create impactful videos, with minimal equipment or budget.

What outcomes can you expect from joining us?

After attending this webinar, you will have:

• A much deeper understanding of the value of video and why it’s now such an important marketing tool.
• The knowledge and tools to generate ideas and strategies to help you successfully start your video marketing journey.

Agenda

• 10.00am – 10.45am – Webinar presentation
• 10.45am – 11.00am – Break
• 11.00am – 11.45am – Webinar presentation
• 11.45am – 12.00pm – Q&A

Who’ll be presenting this webinar?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.