
Demystifying data so that you can make the most of your information. This Google Analytics workshop is a beginner-friendly guide to understanding your website’s data and learning how to improve it.
Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. You can use this data to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.
This workshop explores the main reports in Google Analytics (GA4), explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.
Book for the Google Analytics workshop via the Event’s Eventbrite page. This workshop is part of the East Midlands Chamber Accelerator project.
Who should attend?
This workshop & consultancy is for anyone who needs reports on their website visitors and/ or wants to understand how users behave on their site to generate more business. You don’t need to have prior knowledge of Google Analytics or web design.
What’s covered:
- Installing GA4 using Google Tag Manager, including how to trigger events and send data to GA4.
- Understanding how Google Analytics data is presented, what the metrics mean, and what is important to you.
- How to use the reporting interface of GA4 to find information that is relevant to you and how it can be used to improve the effectiveness of your website.
- Replicating common Universal Analytics reports in GA4.
- Creating custom GA4 reports tailored to your needs.
- Creating filters & audiences to break down the information to gain valuable insights into how to make your website more successful.
- Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable.
- Understanding what people are doing when they arrive on your website and use that to improve the effectiveness of your site.
- Examples of insights from Analytics data that lead to website improvements.
What you will achieve:
- Know how to utilise the most important reports in Google Analytics.
- Be able to check that your Analytics account is correctly set up to get the best from the options available.
- Understand conversion measurement, so that you can report on the true performance of your website.
- Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising.
- Utilise the Explore functions in GA4 to get to more data beyond that available in the standard reports
Tickets
Join the free workshop and go from lost in the numbers to data fluent. Book for the Google Analytics workshop via the event’s Eventbrite page. This workshop is part of the East Midlands Chamber’s Accelerator project.
This event is hosted by Chesterfield Borough Council.