How to Use Images on Instagram and Pinterest

Do you want to ensure your organisation makes an impactful ‘first visual impression’ and that the images you use in your digital communications clearly articulate your brand proposition? Would you like to find out what visual marketing is and learn how to use it effectively in your business? If you would, this webinar should not be missed.

Audiences are often overwhelmed with the sheer volume of blogs, posts, videos and other media they’re exposed to. With so much digital content out there, ensuring your businesses’ digital marketing cuts through the noise can be challenging.

Using images that speak to your customers’ needs and reflect your own values, is an effective way to stand out and pull customers in. Visual marketing campaigns are more likely to make an impact and drive meaningful engagement – they should be integral to any organisation’s digital strategy.

Who should attend this webinar?

If your business is looking to start or improve the way it utilises images to elevate its marketing content, this webinar is a great way to start. It’s aimed at beginner to intermediate level, so you don’t need any technical know-how or experience in visual marketing to attend.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

• Defining visual marketing and understanding what it means in the context of today’s digital marketing landscape?
• Storytelling – the reasons overt sales-based messaging is no longer effective and why it’s better to tell impactful stories using visual marketing instead.
• Using emotion contained within media to connect to your audience.
• Determining your core messages, utilising visuals to convey them in campaigns and understanding how this is associated to specific consumer intentions.
• Getting to grips with the most popular platforms for visual marketing and understanding how they differ based on demographic, features and visual capabilities.
• Assessing how mobile has become the new TV, why video is increasingly important as a result and how to use formats that are appropriate to the specific platform and audience.
• Looking at the future and taking a glance at what’s to come in visual marketing and understanding how to get ahead of your competition, by using it sooner rather than later.

What outcomes can you expect from joining us?

After attending this webinar you’ll be able to:

• The expert knowledge required to start using visual marketing.
• The ability to plan content around your business, people and products by using the most appropriate and effective tools available.

Who’ll be presenting this webinar?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market.

With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund