Maximising your Website’s Potential

There has undoubtedly been a change in customer habits and behaviours over recent months, with more people now going online to find the goods and services they need. This webinar will help you review the effectiveness of your website and ensure you’re fully harnessing its potential as a key sales and marketing tool.

There has probably never been a more pressing time for making sure your website is in the best shape possible. With the current surge in online activity, optimising your website and improving visitor experience will help you get found more quickly in search and convert more of your website’s visitors into customers.

Who should attend this webinar?

This webinar is ideal for anyone who has a website (business or personal) and would like to maximise its performance to support their marketing objectives. It’s delivered by an expert in the field and will outline approaches that can be immediately applied by participants.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.

What will we cover?

• Improving information architecture to make your website simpler to navigate and easier for search engines to index.
• Enhancing user journeys by understanding visitor behaviours and best practices.
• Turning clicks into conversions to drive sales and support business growth.
• Creating effective content that engages your audience and differentiates your business as an authority.
• Understanding the importance of site speed and how you can optimise your site to improve loading times on all devices and connections.
• Reviewing delegate websites in real-time during the session.
• Mobilising your innovation with an open group discussion about your ideas. This will include expert advice on viability and approach as well as peer validation of your idea.

What outcomes can you expect from joining us?

After attending this webinar, you will:

• Answers to many of the commonly asked questions about improving website performance.
• Insights into how successful websites differ from those that under-perform.
• An overview of areas that can be addressed quickly to get results.

Agenda

• 10.00am – 10.45am – Webinar presentation
• 10.45am – 11.00am – Break
• 11.00am – 11.45am – Webinar presentation
• 11.45am – 12.00pm – Q&A

Who’ll be presenting this webinar?

Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective software solutions for over 20 years. He has significant experience across a broad range of digital applications, from Custom Software to Website Development and Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development to help businesses be the best they can online.

This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.