Strategic Marketing in a Digital Age

Microsoft Power BI vs. Google Data Studio Chesterfield course

Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this tutor led professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.

Learning outcomes

During the Strategic Marketing in a Digital Age course you can expect to:

Understand current business opportunities and threats and how they affect marketing strategy
Use strategic models to plan marketing actions to maximise your opportunities and strengths
Apply consumer behaviour theory to aid understanding of customers
Understand how to segment the market and target specific consumer demographics
Understand the value of current operating markets and make appropriate targeting choices
Identify strategic marketing assets
Understand digital strategies
Understand consumer touchpoints

Course Attendance

This is a two part webinar series, with sessions on 30 June and 8 July both at 2 – 3.30pm.

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Strategic Marketing in a Digital Age

Learning outcomes

Course Attendance