Chesterfield events

Forthcoming Events

Strategic Marketing in a Digital Age

Microsoft Power BI vs. Google Data Studio Chesterfield course
Ideally suited to SME directors, Entrepreneurs and SME Marketing Managers, this tutor led professional development course will provide an overview of how businesses can add greater value by integrating marketing holistically throughout the organisation.

An overview of the following will be provided: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge to confidently recruit marketing resource or to outsource.

Learning outcomes

During the Strategic Marketing in a Digital Age course you can expect to:

  • Understand current business opportunities and threats and how they affect marketing strategy
  • Use strategic models to plan marketing actions to maximise your opportunities and strengths
  • Apply consumer behaviour theory to aid understanding of customers
  • Understand how to segment the market and target specific consumer demographics
  • Understand the value of current operating markets and make appropriate targeting choices
  • Identify strategic marketing assets
  • Understand digital strategies
  • Understand consumer touchpoints



This course is being delivered at a substantially subsidised rate. Contact The University of Derby via their contact from here to find out about ESF funding for SMEs.

CPD hours

7 CPD hours

Exhibition: Down t'Pit

This exhibition at Chesterfield Museum & Art Gallery explores the local area's rich coal mining history and what life was like for miners.

Read more >
Exhibition: Scrum

Chesterfield Rugby Club celebrates their 100th anniversary this year and this exhibition tells the history of this popular sport in our town.

Read more >


  • University of Derby Chesterfield Campus, St. Helena, Sheffield Road, Chesterfield S41 7LU



  • £100

Contact details:

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