Understanding Paid Search and Display Advertising
Planning a winning advertising campaign is all very well, but without the necessary knowledge of how to make people more aware of your brand online your efforts could all go to waste. To combat this, this workshop will see professional e-Business tutors help to unravel the complexities of the ever-changing world of paid search and display advertising and give you the tools you need to make informed choices over which techniques and platforms to use to successfully advertise your business online.
Delegates will emerge with a greater understanding of Paid Search and Paid Social and how to select from and make the most of the various platforms and techniques available to them. Along with this, delegates will also be able to make an informed choice on whether to manage their own digital advertising campaign or use an agency instead.