Judging Chesterfield Retail Awards
To select the finalists and the winners of the Chesterfield Retail Awards there are three stages.
- Members of the public nominate and explain why their favourite retailers should win one or more of the Chesterfield Retail Awards.
- A long list of finalists is chosen based on the public nominations and these businesses will be asked to complete a short questionnaire about their business and their future business plans to enter the next stage of the process.
- Submitted application forms will be assessed by a panel of experts from both the retail and business sector and there will be a mystery visit or enquiry to the three shortlisted finalists in the customer service category. The scores from this part of the process will be combined with the nominations from the public and shortlisted finalists and the winner will then be selected from this process and announced at the awards ceremony – in June.
There are multiple stages to assess the many aspects of the businesses and to try and ensure an independent approach in selecting the winners. No judges or members of the Destination Chesterfield team are involved in more than one part of this process. The scores that are given by judges are added to scores from previous stages so there is no way they can know the overall outcome when they are scoring the awards. The aim is to recognise those stores that are both popular with the public and offer excellent customer service but also have a robust plan for their business now and into the future.