Strategy
Destination Chesterfield Strategy 2024 to 2028
Chesterfield is a town with ambition, heritage, and opportunity.
Destination Chesterfield exists to champion these strengths and position the borough as a contemporary place to invest, live, work, and visit. This strategy sets out how we will achieve that vision through coordinated marketing, partnership working, and targeted campaigns that deliver measurable economic impact.
Our Purpose
Destination Chesterfield is a public–private partnership that promotes Chesterfield’s story and drives growth. We work with businesses, local authorities, and regional partners to raise the town’s profile and attract investment, visitors, and talent.
Our Strategic Focus
To deliver on Chesterfield’s growth ambitions, we will focus on four key areas:
- Invest in Chesterfield – Showcase regeneration opportunities and attract inward investment in areas including housing, advanced manufacturing, green growth, and into our town centres.
- Experience Chesterfield – Position Chesterfield as a vibrant destination to spend your leisure time, day visits, and short breaks.
- Working and Living in Chesterfield – Promote Chesterfield as a place to live and work, supporting talent attraction, retention, and skills development.
- Celebrating Chesterfield – Engage businesses, stakeholders and residents as ambassadors, reinforcing pride in place and sharing our successes.
Our Ambition
By March 2028, Destination Chesterfield will contribute to the borough’s 2030 growth targets, which include:
- Increasing the number of businesses and higher-value enterprises.
- Growing the visitor economy by £20 million.
- Reducing town centre vacancy rates below 10%.
- Attracting and retaining talent to support knowledge-based industries.
Aligned with the Chesterfield Growth Strategy and the East Midlands Combined County Authority’s Inclusive Growth Framework, this plan ensures Chesterfield plays a leading role in regional prosperity. Through collaboration, innovation, and strong local partnerships, we will deliver a confident, connected, and competitive Chesterfield.
The Destination Chesterfield Plan is a guide to campaign activity to achieve the aims of the Destination Chesterfield Strategy.
