Chesterfield News


One-of-a-kind bike arrives at Autoworld


Autoworld in Chesterfield has this week taken delivery of a unique Triumph motorcycle.   As well as sporting the very distinct vin 666666, the Rocker111 Roadster also boasts custom paint execution across the tank and body work and a series of red demon images under the lacquer.

The exclusive opportunity to host this very special machine was won by the dedicated team at Autoworld after their marketing plan was declared the best in the country by senior managers at Triumph Motorbikes in Leicester.

Tony Cordin, Director at Autoworld said “I am proud of the marketing staff and their achievement; it’s down to their hard work that we now have this very special bike in our showroom.”

Bruno Tagliaferri, Sales Manager at Triumph Motorcycles said:-

“Triumphworld Chesterfield were without question the undisputed winners for the quality and depth of their presentation, including launch activity, media coverage, You Tube, and some excellent display positioning in the region. We look forward to seeing their local campaign materialising.

“The Rocket has not only been  the Triumph factory’s flagship model since its launch 10 years ago, but still remains the world’s largest production motorcycle. As a result we were keen to send it to the dealer with the most comprehensive marketing campaign.”

The bike is now available to view in the Triumphworld showroom on Brimington Road North at Autoworld and a teaser video is also available to view below.

Souce:Autoworld

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