Chinese Tour Buyers Welcomed to Peak District
A group of Chinese tour buyers checked out some of the Peak District and Derbyshire’s top tourism highlights during a whistle-stop tour lead by VisitBritain.
The 20-plus delegation enjoyed a bird’s eye view of breathtaking countryside from cable cars at The Heights of Abraham in Matlock Bath as well as an exclusive behind-the-scenes tours of Chatsworth and Haddon Hall.
The flying visit was part of a week-long fact-finding tour of key British destinations, including Yorkshire, Manchester, Liverpool, Birmingham and London – and is just one of a number of VisitBritain hosted trips showcasing the country’s finest attractions, accommodation and activities until March 6.
Latest figures from VisitBritain reveal that China is Britain’s 30th most important market for the volume of visits, and 13th for the amount spent by visitors. In 2013, Chinese tourists made 196,000, or 0.6 per cent, of all overseas visits to Britain, and spent £492 million pounds.
“China is one of Britain’s fastest growing visitor markets, so we were delighted that VisitBritain chose to include the Peak District and Derbyshire in – and worked in partnership with us to arrange – one of its escorted itineraries after ExploreGB,” said Jo Dilley, Director of Visit Peak District & Derbyshire, the area’s official tourist board.
“More and more Chinese visitors are coming to the Peak District and Derbyshire – including students at surrounding universities in Manchester and Sheffield, who are often visited by friends and relatives – and Chatsworth has already signed up to VisitBritain’s Great China Welcome Charter, as one of the country’s leading Chinese-friendly tourism businesses.
“We hope that this brief visit has given Chinese tour buyers an informative and interesting insight into the wide range of attractions, accommodation and activities that are available in our unique and accessible area – and that they will encourage more Chinese visitors to come and discover more of its many delights in the future.”
Charlie Li, Deputy Manager China for VisitBritain, added: “The Peak District and Derbyshire has everything that Chinese tourists are looking for – including heritage, culture and countryside, plus interesting literature and film links – so this was an ideal opportunity to showcase its assets to our key tour buyers.
“I’m sure they will all be considering how to build the area into their British itineraries to bring more Chinese visitors here as the market develops and grows.”
