Chesterfield business give drinks brand new identity
Global Brands is the UK’s leading independent drinks brand development business based in Chesterfield. It owns, markets and distributes a collection of products across the RTD, premium soft drinks, spirits and beer categories internationally. Global Brands’ line up now includes fantastic brands, such as VK, Hooch, Franklin & Sons premium soft drinks and tonics, Hoopers and Amigos Tequila Beer.
Global Brands have recently announced that Amigos Tequila Beer is launching a vibrant new identity alongside plenty of exciting activity planned for the upcoming year.
Amigos Tequila Beer is a golden, easy-drinking beer with the zing of South American limes and the flavour punch of Mexican tequila. Inspired by Mexico’s sense of vibrancy, passion and colour, Amigos have updated their visual identity. The new identity relishes in its Mexican character, by developing the wording on the logo from ‘tequila flavoured beer’ to the Spanish translation ‘con sabor a tequila’. This deepens the association with Amigos’ Tequila flavourings, which derives from the Mexican agave plant.
Alongside the next generation logo, all packaging and brand assets are undergoing an overhaul. By utilising pattern and colour as well as stylised typography, the vibrancy of the brand is really brought to life. The new visual identity will be softly rolled out across the brand from August, with all touch points expected to have made the transition to the new identity by September.
Christian Sarginson, Senior Brand Manager, said:-
‘The new visual identity is a chance for Amigos to really connect with its audience. The change is designed to articulate the vibrant zing of limes and the Mexican taste of Tequila which make Amigos so delicious. With a bright colour palate, and nods to street art and Latin culture, the identity update is a real statement of intent for where we plan to take the brand in 2017 with our #StreetCerveza campaign.”
Throughout the summer, Amigos has been supporting street culture by sponsoring the fantastic Urban Food Fest on Shoreditch High Street; gaining plaudits from publications such as Harper’s Bazaar who said they “loved” Amigos. Beyond this, Amigos has continued involvement with the street art scene in the UK, with plans for bigger and better activations in 2017 as part of the #StreetCerveza campaign.
Amigos is currently planning their biggest event of the year; Dia de los Muertos, a national Mexican holiday which falls on Halloween. A series of late-night parties will be held at the end of October, as well as a limited edition 4-pack in the off-trade, competitions across social media and activations in the on-trade.
