Gucci Cruise 2017: A Portrait Of Chatsworth
Set at Chatsworth, the home of the Duke and Duchess of Devonshire, the Gucci Cruise 2017 campaign is a celebration of quintessentially British culture.
Lensed by photographer Glen Luchford, the images capture the characters in the grounds and interior of Chatsworth surrounded by chickens and dogs; these grungey young characters interact with the animals playfully, their punk attitudes juxtaposing the grandiose, stately surroundings.
From late ’70s punk afflicted youth subculture to beautiful landscape gardens, Alessandro Michele cites British culture as a source of constant inspiration. This is evident in the campaign images, where young punkish characters appear alongside acclaimed British actress Vanessa Redgrave, painting an eclectic portrait of the British spirit and marking the start of Gucci’s three year cultural partnership with Chatsworth.
The new advertising campaign will run from 1st October 2016.
