Peak FM launches Shop Local campaign in Chesterfield

Following the success of similar Peak FM initiative Shop Local last summer, this year the radio station has decided to go a step further with a full journalistic investigation into the state of the streets in Chesterfield, combined with an emotive collection of live shows and appearances on the streets.

Shop Local 2018 officially launched at 6am on Monday 20th August when Peak FM Breakfast hosts Ricky and Becky broadcast their breakfast show live from the centre of Chesterfield.

Ricky and Becky were joined by Peak FM’s journalists and events team who spoke with Toby Perkins MP, Chesterfield Borough Council leader Tricia Gilby, market traders, shoppers and campaign groups. During the campaign, the radio station will be asking questions to those in influential positions to get a real steer on Chesterfield’s issues and those in the surrounding towns.

Toby Perkins MP told Peak FM: “It is tempting to walk around and just spot an empty unit, but actually 93 percent of the stores in Chesterfield are being used.”

“We need to recognise the shape of town centres is changing, but also recognise how much better we’re doing than many other towns that I could mention around here.”

Peak FM’s Content Controller Tim Smith is sure the campaign will have impact: “We already have a superb range of shops in Chesterfield, some really innovative independent businesses and one of the biggest markets in Europe. We’re really confident this drive will remind people just how much there is on offer here! So come down – meet Ricky, Becky and the team and let’s show our Chesterfield shopkeepers, market traders and retailers how much we love them!”

To find out more about Peak FM’s Shop Local campaign check out their website or tune in.

Peak FM’s Joe Rawson talks to Toby Perkins MP