Growth in Peak FM listener figures
The latest listener figures show that Chesterfield’s local radio station, Peak FM, is again the most listened-to commercial station in North Derbyshire.
The station is celebrating another huge jump in audience figures, adding a staggering 46% to its listening hours and 35% more listeners in the last year – that means more people listening to Peak FM and for a longer period of time. Peak FM has been the most listened to commercial station in the area for several years but in the last twelve months the growth suddenly rocketed.
85,000 people now tune into the station every week, there are 818,000 listening hours and the market share is ahead of Radio One.
Tim Smith is the Content Controller at Peak FM, and looks after the sound of the station: “We’ve been improving our music mix and asking what you think in surveys so we can get it just right. We’ve been out and about more than ever in the last year with massive stage performances all over North Derbyshire, our Breakfast Show with Ricky and Becky has been to schools, worked with charities like the Sick Children’s Trust and met thousands of people in person. We’re over the moon!”
The station’s Managing Director Sam Fielding said: “We’re absolutely delighted with our latest set of audience numbers – our third consecutive rise in a row. Our local advertisers are also recognising the positive impact radio and specifically Peak FM can have for their business, particularly in an uncertain financial climate.”