Derbyshire businesses invited to one of Europe’s largest walking & cycling fairs
Derbyshire tourism businesses have the chance to reach thousands of potential international visitors at the Fiets en Wandelbeurs walking and cycling fair in the Netherlands next spring, thanks to an exciting opportunity offered by the area’s official tourist board.
Marketing Peak District & Derbyshire has announced that as part of their £1.2 million ‘Delivering a World Class Visitor Economy within Derbyshire’ project, funded by the European Regional Development Fund (ERDF), they will be flying the flag for the area at the Fiets en Wandelbeurs walking and cycling fair in Utrecht, from 28th February to 1st March 2020.
Fiets en Wandelbeurs is one of the largest events of its kind in Europe, attracting over 40,000 walking and cycling enthusiasts who are passionate about active holidays, excursions and experiences. The fair has a complete offering in walking and cycling, from routes and destinations to the latest equipment and innovations.
The tourist board is inviting a small number of businesses from the Peak District and Derbyshire to join them at the fair for the chance to promote their business and reach new markets, encouraging more international visitors to book a break – and discover great walking and cycling – in the area.
Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “This is a fantastic opportunity for Derbyshire businesses who are interested in reaching overseas visitors. Thanks to our beautiful countryside, amazing landscapes and fantastic walking and cycling opportunities, the Peak District and Derbyshire is already a popular destination for Dutch visitors and the Netherlands is one of our priority markets.
“Together with the help of passionate local businesses at Fiets en Wandelbeurs in Utrecht, we hope to encourage even more international tourists to book an overnight break and discover what we have to offer.”
To qualify for the opportunity to join Marketing Peak District & Derbyshire’s stand at Fiets en Wandelbeurs in Utrecht, your business must be:
- Based in Derbyshire
- An SME (less than 250 employees)
- A visitor economy business (or part of its supply chain)
Successful applicants will be responsible for their own travel and expenses but will be provided with the trade show space free of charge due to the ERDF project funding.
The closing date for applications is 17:00 on Friday 25th October 2019. Successful applicants will be notified in early November.
To find out more and to apply for a space, please click here.
Image credit: Visit Peak District & Derbyshire
