Chesterfield News

New bridal and prom dress boutique to open at Vicar Lane

Vicar Lane Shopping Centre is excited to welcome another new local name to the centre with its very own pop-up shop.

Precious Memories is Chesterfield’s newest bridal and prom dress boutique – offering its customers a glamourous experience, whatever the occasion. The store is set to open on Monday 15th June.

The owner and creator of Precious Memories, Anne-Marie, has always dreamed of one day running her own business which utilises her talents and expertise. After many years of modelling in the wedding industry, she was finally brave enough to follow her own dreams of creating the vision she had always dreamed of; a pristine, glamorous boutique, specialising in making women feel beautiful, empowered and like the queens they are.

Anne-Marie has a talent for high end customer service, personal stylist experience and a flare for hospitality. She understands how to dress each body shape to flatter, reflect personality and to evoke that powerful confidence when a woman feels beautiful.

Anne-Marie creates a warm, friendly space for ladies seeking bridal gowns and prom dresses that gives the ultimate VIP service, second to none, to absolutely every customer who walks through her doors.

The beautifully designed interior of Precious Memories allows customers to peruse through the exclusive designer dresses at ease and their luxurious, private viewing area adds a VIP element to the experience.

Precious Memories is also set to host a series of networking events for Brides and professionals in the wedding industry to connect. Bringing together local make-up artists, hair stylists, photographers and more in one location, Brides-to-be will be able to trial and sample a selection of products and services in one venue, taking the stress out of the wedding planning process.

Shaun Brown, Centre Manager at Vicar Lane said, “We’re incredibly excited to be welcoming Anne-Marie and ‘Precious Memories’ to Vicar Lane. It is an incredibly exciting business model with lots of truly original elements that we are sure our customers will benefit from and most importantly – enjoy!”

Click here to find out more about Vicar Lane Shopping Centre

Vicar Lane Shopping Centre are members of the Chesterfield Champions local business membership scheme. To find out more about the Chesterfield Champions, click here.

Dom Stevens

Destination Chesterfield Manager

Email Dom

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