Tourism businesses encouraged to apply for new industry standard mark

Marketing Peak District & Derbyshire has welcomed the announcement of a new UK-wide industry standard mark that will provide a ‘ring of confidence’ for tourism businesses as the sector works towards reopening on 4 July.

The ‘We’re Good To Go’ accreditation, introduced by VisitEngland in partnership with national tourist organisations, means businesses can demonstrate that they are adhering to Government and public health guidance and have the required processes in place.

The scheme is free to join and Marketing Peak District & Derbyshire is encouraging local businesses to apply as soon as possible to ensure they are COVID-secure and ready to welcome visitors.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire says: “We’re encouraging all local tourism businesses to apply for the ‘We’re Good To Go’ industry standard, which will play a vital role in ensuring visitors can enjoy a holiday in the Peak District and Derbyshire this summer and be confident they can do so with peace of mind.

Jo added: “We know that businesses are already working incredibly hard to prepare for reopening on 4 July, and this new industry standard provides a welcome boost of confidence for the sector and added reassurance for our visitors that we are putting all the right measures in place.”

To obtain the accreditation businesses must complete a self-assessment through an online platform, before receiving certification and the ‘We’re Good To Go’ mark for display in their premises and online.

Businesses must align with the Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’, which outlines the processes and facilities that tourism businesses in England need to put in place before reopening.

The scheme has been developed in partnership with national tourist authorities with input from more than 40 industry bodies including Marketing Peak District & Derbyshire. For more information on the industry standard mark, click here.

Details of Marketing Peak District & Derbyshire’s ‘welcome back’ campaign will be released shortly.

Please note: images were taken prior to the Coronavirus pandemic