Peak District & Derbyshire launches ‘Time to…’ campaign to welcome back visitors
A host of local attractions, pubs, restaurants and accommodation providers have joined forces to welcome visitors back to the Peak District and Derbyshire in a new marketing campaign video.
Released to mark the reopening of the tourism and hospitality sector on 4 July, the ‘Time to…’ video (below) shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly.
In behind-the-scenes shots businesses are shown setting tables, cleaning premises and implementing social distancing guidelines, before coming together in a show of solidarity to announce ‘We’re Good To Go’ – highlighting how the sector is adhering to the national industry standards introduced by VisitEngland.
The video signals the start of Marketing Peak District & Derbyshire’s ‘Time to…’ digital marketing campaign which aims to inspire visitors to book a break in the area – helping to kick-start the area’s £2.3 billion tourism industry, which supports over 30,000 local jobs.
Visitors are encouraged to plan their trip on the ‘Time to…’ webpage at www.visitpeakdistrict.com/inspiration/time-to, and to look out for the official ‘We’re Good To Go’ mark which means that businesses are adhering to the appropriate Government and public health guidance.
The ‘Time to…’ campaign will be supported across Visit Peak District & Derbyshire’s digital channels and on social media. Local businesses will be encouraged to create their own images using the campaign taglines which include ‘Time to Plan’, ‘Time to Discover’ and ‘Time to Recharge’.
Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, says: “We’re delighted to mark the reopening of the tourism and hospitality sector with the launch of our ‘Time to…’ campaign. The industry has been hard hit by the COVID-19 pandemic but our passionate, caring and resilient tourism businesses have worked exceptionally hard to put all the right measures in place to ensure we can warmly welcome visitors back.”
“This is just the beginning of our phased, gradual reopening and now our priority is to ensure that people are able to visit and enjoy our glorious destination in a responsible way; respecting our local communities and the landscape around us.”
“Whilst restrictions have been eased, not all businesses are open and there are many different measures in place, so we’re continuing to ask visitors to be patient, to plan ahead and to book in advance so you ‘Know Before You Go’. We hope visitors and residents alike will be inspired to enjoy our wonderful tourism offer and in turn, help businesses to successfully get back on their feet.”
Councillor Kate Sarvent, Cabinet Member for Town Centres and Visitor Economy, said: “We know that many of you will have spent the past few months shopping online, but now is your chance to come back and visit Chesterfield town centre, indulge in some retail therapy, socialise and support Chesterfield businesses.”
“We’ve put a number of measures in place around the town centre to help keep you safe when visiting and we politely request that you follow the advice on signage, follow floor markings and respect any queuing systems.”
Cllr Barry Lewis, Leader of Derbyshire County Council, says: “The tourism and hospitality industry is vital to the Derbyshire economy and plays a key role in making Derbyshire a popular attraction for visitors from far and wide.”
“We look forward to seeing people return, but it’s important we all follow the new measures put in place. The safety of staff, visitors and Derbyshire residents remains our number one priority. By acting responsibly and remaining vigilant we can help businesses get back on their feet and ensure visitors to our county get the true Derbyshire experience.”
As part of the tourism industry’s ‘Know Before You Go’ initiative, visitors are also urged to plan ahead, check for restrictions and to book in advance at: www.visitpeakdistrict.com/information/know-before-you-go.
In addition, Marketing Peak District and Derbyshire has launched a ‘Respect, Protect, Enjoy’ visitor charter which highlights the positive steps that people can take in order to enjoy the area responsibly: www.visitpeakdistrict.com/explore/respect-protect-enjoy.