Savings on the cards for local magazine readers and an opportunity for businesses to attract new customers

Tens of thousands of families are benefiting from a unique scheme designed to help them enjoy savings when they spend money in their local economy.

Heron Publications, the family-run company behind four long-established local community magazines, is delivering 52,000 loyalty cards to readers who can use them to enjoy a range of savings and incentives offered by local businesses, month after month.

The scheme is completely free for residents and businesses alike with no hidden charges or membership fees.

Each month, listings of where cards can be shown to make savings will appear in the free distribution ‘Dronfield Eye’, ‘Twist’, ‘Active8’ and ‘Wings’ publications.

Director Mike Firth (below) said: “We are an independent business ourselves, so know only too well the pressures almost all local companies are under at this time. We wanted to do something that would make a difference in our communities and this scheme is already paying dividends for our readers and for shops and services.”

“Hundreds of businesses feature in the pages of our publications each and every month, but this scheme is open to absolutely every local tradesman, shopkeeper, restaurant owner and more.

“It’s the closest thing to our communities issuing their own currency.”

The scheme is been supported by Chesterfield Borough Council, Dronfield Town Council, Wingerworth Parish Council and South Yorkshire Police.

For further information, call Heron Publications on 01246 416027.