Chesterfield News

December blog- Peter Swallow, Chair of Destination Chesterfield

Destination Chesterfield chair Peter Swallow has provided an update to businesses and residents in Chesterfield, as we take a look back on the positive developments which have progressed in the town this year and look ahead to Christmas and 2021.

Peter Swallow Chair of Destination Chesterfield

Despite the challenges that 2020 has thrown at us all, we end the year on a positive note and a message of hope.

It would be very easy to write-off 2020 as an unmitigated disaster. We have all been bombarded with Covid-related bad news throughout the year. However, amongst the doom and gloom there has been some good news, and a common thread of hope throughout the year.

Development and investment, which will lay the foundation for future jobs in the town, has continued throughout 2020. Significant headway has been made on the new Enterprise Centre being constructed on the donut car park, and construction of the new ‘grade a’ offices at Chesterfield Waterside got underway.

Despite the imposed social distancing, I believe that Chesterfield’s communities have become closer and more supportive of each other during the pandemic. Although there are high hopes for the vaccine which has recently been announced, it is important that we maintain the Shop Local momentum over Christmas.

Chesterfield is a resilient and adaptable town and nowhere is this more evident that on our high street.

We have seen businesses adapt overnight – from doorstep deliveries of beer, tea and coffee, drive and buy fruit and veg on the market, to website launches and takeaway gourmet meals to cook at home. These small things have kept us all connected and smiling!

Non-food retailers, restaurants, bars and cafes have had it particularly tough. However, we have embraced the Shop Local message and gone out and supported local businesses enabling the survival of many.

In these challenging times it has never been more important to support each other. I am delighted that Destination Chesterfield and Chesterfield Borough Council have continued to work collaboratively this year on the Christmas in Chesterfield Campaign. Combining our efforts will reinforce the Support Local message.

We may not be able to physically get into the high street businesses, but many independent retailers, restaurants and cafes offer us access to their products and services from the comfort of our homes using our laptops, tablets, telephones and perhaps even carrier pigeons (OK, maybe not carrier pigeons——!)

Making the decision to choose an independent retailer for your gifts and food both now and beyond the pandemic will make a huge difference to our high street.

As we look to 2021, there can be no simpler message for the town other than ‘support each other.’

I wish you all a happy and HEALTHY Christmas and New Year.


Peter Swallow

Chair of Destination Chesterfield

Email Peter

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