Visitors encouraged to ‘walk, taste and explore’ in campaign highlighting national trails
From sleeping under the stars near the Pennine Way to following in the footsteps of Romans along Hadrian’s Wall Path, visitors are being encouraged to ‘walk, taste and explore’ on an English walking adventure as part of a new national campaign in preparation for when it’s safe to travel again.
At a time when health, wellbeing and enjoying the great outdoors are a top priority, the Discover England’s Great Walking Trails project aims to shine a light on the benefits of taking a short break near seven of England’s long-distance National Trails.
Through a collection of inspirational itineraries hosted on the National Trails website, visitors of all ages and abilities can discover the delights of destination-based walking holidays near the Pennine Way, South West Coast Path, North Downs Way, Hadrian’s Wall Path, Norfolk Coast Path, Cleveland Way and Cotswold Way.
Alongside world-class walks and fine food and drink, each itinerary showcases the diverse range of experiences available near each route ranging from wildlife-watching and cycling tours to pottery-making and paddle-boarding.
Highlights include hopping between stately homes and seaside towns on the Norfolk Coast Path; discovering James Herriot heritage and Michelin-star restaurants on the Cleveland Way; taking a two-wheeled tour of ancient Canterbury and the Kent coast on the North Downs Way; and discovering literary legacies and country pubs on the Cotswold Way.
The project is coordinated by Marketing Peak District & Derbyshire and supported by the Discover England Fund.
Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “There’s never been a better time to reconnect with the great outdoors and as we all look forward to travelling again, this new collection of itineraries provides a flavour of the year-round adventures that await visitors on a walking holiday in England.
“Exploring some of England’s most beautiful rural and coastal locations, National Trails offer something for everyone and provide the perfect backdrop for a short break. You can take an easy stroll or challenging hike, enjoy the brilliant benefits of walking and uncover unique experiences; from hands-on activities and impressive sites to fabulous food and drink and cosy places to stay.
“Through the Discover England’s Great Walking Trails project, we hope visitors will be inspired to take a fresh look at the incredible tourism offer right here on our doorstep and discover the sheer variety of things to see and do on a staycation near our stunning National Trails.”
VisitEngland Director Andrew Stokes said: “We are very much looking forward to welcoming visitors back to England to explore our Great Walking Trails once restrictions lift and we can travel again.
“Now in its fifth year the Discover England Fund is all about embedding our fantastic tourism products and reaching new audiences to drive future visitor growth and boost local economies.”
The full collection of itineraries will be available on the National Trails website from early April at nationaltrail.co.uk.