Call to get behind #LoveChesterfield and support local businesses as lockdown eases
Businesses are being supported to boost their profile – and encourage more people to shop local as lockdown eases – as part of a new campaign showcasing everything that’s great about Chesterfield.
Independent shops, bars and eateries are among the businesses encouraged to take advantage of a new #LoveChesterfield support pack, featuring a range of free marketing materials which they can use to collectively celebrate the unique products and experiences available in the borough.
It’s part of the Love Chesterfield campaign – launched last week by Chesterfield Borough Council, in partnership with Destination Chesterfield and based on consultation with local businesses.
The pack includes a range of customisable images and resources for businesses to use on their social media, posters and window vinyl designs – all of which can be downloaded for free.
And to help shine a spotlight on what’s on offer over the upcoming Bank Holiday weekend, businesses and residents are being encouraged to use the resources to get behind a #LoveChesterfield social media day from 9am to 9pm on Friday 28 May – using the hashtag to showcase great local products and services.
Councillor Tricia Gilby, Leader of Chesterfield Borough Council, said: “Our town centre and high streets have got so much to offer, and we’re keen to do all we can to help businesses showcase their unique products and services.
“Together, we’re stronger and by working in partnership under the Love Chesterfield campaign we can really harness the appeal and attractiveness of our historic town.
“Since our launch last week we’ve had a lot of local support – our community is proud and resilient, and people have shown that they want to get out and about to help our local businesses get back on their feet as lockdown eases.”
Businesses can follow these top five tips to get involved in the Love Chesterfield campaign (full details at www.chesterfield.co.uk/lovechesterfield/business-support-pack/)
- Use #lovechesterfield on social media channels
- Encourage your customers and staff to sign up for the Love Chesterfield E-Newsletter
- Send us your news stories and promote your events and activities with us
- Use the campaign graphics and support Love Chesterfield
- Create graphics bespoke to your business
You can find out more and download the Love Chesterfield campaign materials at www.chesterfield.co.uk/lovechesterfield/business-support-pack/
Businesses are also being encouraged to take advantage of the wealth of support available to them from the council and Destination Chesterfield, as part of wider economic recovery plans.
The Supporting Our High Street campaign will signpost people to the latest advice, guidance and training that is available to local businesses. This includes support from a town centre engagement officer, as well as help to get set up in business online. Visit www.chesterfield.co.uk/business/business-support/supporting-our-high-street/ for more information.