Love Chesterfield aims to boost the local economy

As lockdown eases, now’s the time to rediscover everything that’s great about Chesterfield – that’s the message behind a new campaign being launched to encourage people to love the town and borough and support local businesses.

The new ‘Love Chesterfield’ campaign has been launched today (Monday 10 May) by Chesterfield Borough Council, in partnership with Destination Chesterfield, to support the retail, hospitality and leisure sectors as national restrictions continue to ease.

Centred around Chesterfield town centre, and the borough’s high streets and shopping areas, the campaign is encouraging people to seek out Chesterfield’s shops, cafes, bars and restaurants – whether that be revisiting an old favourite or discovering something new.

Councillor Tricia Gilby, Leader of the council, said: “Our local businesses have had a year like no other and it’s never been more important that we each do our bit and help support them as best we can as national restrictions continue to ease.

“There’s a lot to love about our town and borough – things we have all missed during lockdown – and that’s exactly what our new Love Chesterfield campaign aims to shine a spotlight on.

“We’ve already seen a positive return of customers to the borough’s high streets and through the Love Chesterfield campaign we will be encouraging everyone to carry on shopping locally and safely.”

The marketing campaign will feature in local magazines and newspapers, and across social media. People will be able to sign up to receive Love Chesterfield news by email, which will include details of local events and ways to get involved. Market Traders will also be giving away special edition Love Chesterfield shopping bags.

Each month there will be the chance to win a gift from a local independent shop by taking part in a Love Chesterfield survey. The prize, worth up to £50, will showcase the great products that can only be bought in Chesterfield town centre.

Councillor Kate Sarvent, cabinet member for town centres and visitor economy, added: “In the town centre alone there are around 200 independent retailers here you’ll find a range of unique, quirky and exciting gifts and products. Add to these retailers the variety of cafes, bars and restaurants that are available and of course the numerous Markets that the town centre supports and there really is something for everyone here.

“As restrictions ease, we are all getting back out, shopping and safely socialising with friends and family once again. There is no better place to do that than on Chesterfield’s high streets, which of course include Hasland, Staveley, Chatsworth Road and Sheffield Road.”

Peter Swallow, Chair of Destination Chesterfield, said: “I am delighted that Destination Chesterfield is partnering with the council to develop and deliver the Love Chesterfield campaign.

“Supporting the high streets and the retail, hospitality and leisure businesses that are part of it should be – and is – a team effort. We are all committed to Chesterfield’s high streets thriving long term and the Love Chesterfield campaign is an excellent vehicle for us all to get behind and raise awareness of everything that is great about the town and borough.”

Chesterfield Borough Council was awarded £96,000 from the Reopening the High Streets Safely Fund. Some of this has already funded marketing campaigns such as the successful Christmas campaign and the Amazing Magical Chesterfield Santa House and is also funding the Love Chesterfield campaign.

Cllr Gilby added: “We’ve used the government funding wisely here in Chesterfield to support businesses and the local economy. We have employed a Covid-19 information officer who has been advising businesses on Covid-19 restrictions and how to operate safely and our dedicated town centre engagement officer has been a lifeline for many retailers and hospitality businesses. Using the funding to promote the town centre and the borough’s high streets has been essential. And it’s paying off – the town centre is busy and it’s great to see new businesses opening too.

“It is now time to talk up Chesterfield. Let’s show our fantastic high street businesses some love.”

Find out more about the Love Chesterfield campaign at www.chesterfield.gov.uk/love-chesterfield

Love Chesterfield is a campaign from Chesterfield Borough Council in partnership with Destination Chesterfield with support from the reopening the high street safely fund and the welcome back fund provided by HM Government and the European Regional Development Fund.