Chesterfield News

Chesterfield’s Avant Homes helps dance company leap to success in first dance world cup

Hardy Alexandra Dance Company has sashayed its way to national success at the Dance World Cup, following a sponsorship deal with leading housebuilder Avant Homes Central.

The troupe of 42 dancers aged between five and 18 represented England at the Dance World Cup for the first time in Telford, Shropshire.

Avant Homes Central sponsored the dance company £1,000 which helped cover costs for auditions, team kits, costumes, accommodation, and transport.

The competition featured 120,000 competitors from 62 countries and the dancers of Hardy Alexandra Dance Company won a mixture a gold, silver and bronze medals across numerous dance disciplines and age groups.

Hardy Alexandra Dance Company instructor, Alexandra Mahjouri, said: “We’re extremely proud to see our dancers’ talent be recognised in a worldwide arena and with our array of medals they are now known as some of the best dances in England.

“Dancing can be an expensive hobby and Avant Homes’ contribution has allowed this international competition to be available to every student at Hardy Alexandra Dance Company. We’re very grateful for their donation and to be able to see our dancers take part in the Dance World Cup has been incredible.”

One of the dancers that competed in the dance troupe was ten-year-old, Sophie Harrison, who is the daughter of Avant Homes Central sales and marketing administrator, Kelly Harrison. Sophie has been dancing since she was one-year old and competed in the Dance World Cup in a song and dance routine.

Avant Homes Central managing director, Stuart Rowlands, said: “Hardy Alexandra Dance Company is an inspiring organisation, which does excellent work with youngsters keen to pursue dance, and all their hard work paid off after dancing to success at the Dance World Cup for the first time.

“Avant Homes is extremely proud to have been able to provide support in getting the company and dancers to the competition and we’re delighted to see England win the gold.”

Based in Chesterfield, Avant Homes Central is part of the Avant Homes group, one of the leading private developers of residential property in the UK. The group currently has 54 developments across its five operating regions.

Avant Homes Central has 10 developments under construction stretching from Worksop to Newark.

For more information on Avant Homes Central, please visit

Avant Homes supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.

Josh Marsh

Destination Chesterfield Coordinator (Investment and Marketing)

Email Josh

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