Chesterfield’s Robinson produces packaging for luxury Fortnum and Mason product
Robinson – the manufacturer specialising in value-added custom packaging – has partnered with Fortnum and Mason to launch their new iced fingers in store this February.
Fortnum & Mason is a leading luxury food & drink brand, providing hampers and gifts for more than 300 years.
Robinson produced two different sized boxes that have been embellished with gold blocking to add a luxury, high-end appeal. Marrying luxury with sustainability, the boxes are made from 100% post-consumer recycled paperboard and can be widely recycled once used. The packaging also includes two cushion pads to protect the iced fingers in transport and on retail shelves.
The boxes have been printed using Fortnum and Mason’s traditional and elegant eaudenil colour palette and to meet their standards Robinson carried out substrate tests to ensure the packaging exactly matched the brand requirements.
Jon Walker, NPD Director at Robinson, said: “We are thrilled to have collaborated on this project and it is exciting to see the product finally launched. Being closely located we can offer flexibility and speed of supply and are proud to be a strategic partner to Fortnum and Mason. We are looking forward to further collaborations.”
The iced fingers are exclusively available in Fortnum and Mason’s London Piccadilly store and online through their website.
If you are interested in sustainable boxes for your brand, please email jonw@robinsonpackaging.com
Sustainability is at the heart of everything Robinson do, following the lunch of the company’s sustainability pledge last year. The pledge outlines a range of commitments underpinned by their strategic priorities focused on putting the customer first, sustainable growth and thriving people.
Robinson supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
