Chesterfield News

The Visitor Economy: a sector with a growing number of career opportunities

Chesterfield not only attracts local residents, but also visitors from further afield. Visitors spend in 2019 had generated an estimated £203 million into the visitor economy and supported over 2,347 jobs in the local area.

To help you understand what a career in visitor economy is like, we spoke to current and former apprentices who currently work within Chesterfield’s leisure, hospitality, and retail sectors.

What’s it like working in visitor economy?

A career in the visitor economy can be exciting due to the diverse range of job roles on offer. You could find yourself working in events, hospitality, accommodation, tourist services, visitor attraction and much more.

Meet Brandon Howard, a Level 4 Marketing Executive apprentice at Vicar Lane Shopping Centre. Working in marketing is usually about promoting and selling a product or service, but in visitor economy it’s all about selling and promoting a place for people to come and visit.

Vicar Lane Big Screen

Brandon said: “I enjoy working in the visitor attraction sector, as it’s really fulfilling organising events that benefits lots of local people and businesses, as well as visitors from further afield. I like being in such an open and varied environment with something different always going on.

My apprenticeship is a nice mixture between learning and working and I feel like I’m helping the company, as well as my own career progression, move forward. I would definitely recommend an apprenticeship to others looking to take a similar career path to me. Apprenticeships are a great steppingstone to bright futures.”

Apprenticeships offer a fantastic progression route

Venues in Chesterfield such as the Pomegranate and Winding Wheel theatres host a range of musicals, stand-up comedy, music concerts and other productions, meaning they attract regional audiences and play an important role in our visitor economy.


Jack Floyd, Senior Technician for Chesterfield Venues, completed a level 3 apprenticeship in Leadership and Management and explains why an apprenticeship offers a fantastic progression route.

Jack said: “An apprenticeship in leadership and management has allowed me to take the specialist knowledge gained throughout my career and properly apply it in leadership situations. I hope to take the skills I have learned and use them to progress into technical or venue management.”

You can discover more about becoming an apprentice here:

Develop transferable skills working in hospitality

Lucy Bacon, Assistant Marketing Manager of the Casa Hotel Group, demonstrates how working in hospitality helps you gain transferable skills which can be applied to other career opportunities.

Cocina Restaurant (002)

Lucy explained: “I started out at Casa Hotel working part time, alongside my school studies, in the Cocina Restaurant. This gave me a great base of transferable skills to grow on! I was able to work quickly and efficiently, think on my feet and was confident in speaking to all manner of guests. My journey in Cocina then quickly moved from part time to full time, and from Food and Beverage Attendant to Restaurant Supervisor. In my more senior position, I supported the restaurant team through busy service, communicated well with our Chefs, and dealt with any issues which may arise.

After some time developing my food and beverage knowledge further, I began to take interest in the Marketing of our products and services both for the Restaurant and the Hotel as a whole. The Management team here at Casa gave me the opportunity and support to gain my qualification in Marketing as well as move over fully into the Marketing of both Casa and Peak Edge. I am now the proud Assistant Marketing Manager of the Casa Hotel Group and am grateful of the opportunities I have been given whilst working in the Hospitality Industry.”

Fancy a career working in the visitor economy?

The visitor economy in Chesterfield is expected to see a significant boost from a number of planned developments across the borough and will create further job offers in the local area, creating even more career opportunities

You can use our search tool to browse the hundreds of apprenticeship vacancies currently available in and around Chesterfield:

Mollie Brown

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