Chesterfield independent businesses launch ‘Be a Star’ campaign, urging shoppers to support local this Christmas
Businesses of Chesterfield have teamed up to spread the message about the wonderful range of independents in the area and encourage locals to support them this Christmas with their ‘Be a Star and Support Independents’ campaign.
After a generous donation of second-hand star lanterns from fellow Chesterfield-based business, Paper Starlights, the Independent Chesterfield group have distributed these to around 80 businesses across the town centre who are displaying them in their windows.
By shopping at or using the services of businesses displaying these stars, customers know that they are supporting their independents and putting money directly into the local economy. Chesterfield is blessed with a wide variety of independent businesses including shops, hairdressers, market traders, cafes and more, and they need the support of the local community to ensure that the town centre and beyond remains vibrant and continues to grow.
Lisa Swift from Shop Indie said: “I don’t think the people of Chesterfield realise how many amazing independent businesses there are on their doorstep. People come into the shop every week who have just found us and never shopped with us before. This is why we are trying to use the stars to raise the profile of Chesterfield as a wonderful place to shop and eat.”
“Christmas is a time for joy and hope,” adds Laura Jo Owen at Adorn Jewellers. “By choosing independent businesses this year you’ll help to keep Chesterfield a vibrant town and bring happiness to our small business community.”
Alison Swift from Delightful Decor said: “Chesterfield is changing in many positive ways, becoming less about the multinationals and more about the small independent businesses. When people visit us they are often speaking directly to the business owner, telling us they want something a little different and that is where we can accommodate their wishes.”
Caroline Gleadall from TwelfthCraft commented: “In a world where you can shop anywhere, shop local. Make Chesterfield thrive. Love where you live.”
The stars will be on display from November 20th – Christmas Light Switch On – until Christmas, and customers can get involved on social media by tagging their favourite local independents on Instagram and Facebook @independentchesterfield or with #independentchesterfield.
Independent Chesterfield is a group of like-minded business owners with the aim of promoting local businesses. They are all passionate about their local town and want to raise awareness of the wide variety of interesting businesses right here in and around Chesterfield.
Find out more about the great range of local food and drink, gifts and activities on offer this Christmas at: https://www.chesterfield.co.uk/christmas/
Adorn Jewellers supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
