Chesterfield News

Robinson to create packaging for global designer Estee Lauder

Chesterfield manufacturer Robinson has been chosen to create luxury packaging for world-renowned designer, Estee Lauder’s ‘Aveda Parti Pris’ and ‘Mini and More’ boxes.

Robinson Paperbox Packaging has been commissioned to manufacture 2 promotional boxes for Estee Lauder’s premium haircare brand Aveda. Both boxes were made with a black lined board interior using a CMYK outer design which have a matt varnish and gloss UV varnish gloss finish.

Pierre-Alexandre Latimier – marketing assistant for Aveda EMEA commented: “We have used Robinson Paperbox Packaging for a number of projects previously. Their pricing and service levels are one of the main reasons we chose them for this project. With demanding lead times to work to it’s great to have a supplier that can deliver on time and in full.”

Jon Walker – new business development manager for Robinson Paperbox Packaging commented: “These boxes were manufactured on our new SATE rigid box line which has been recently installed. This machine is the most advanced on the market and produces exceptional quality boxes”.

Robinson were also recently awarded FSC ® certification for its Paperbox division.

FSC certification ensures that all products produced at Paperbox are sustainable. FSC-managed forests help provide clean air and water by restricting hazardous chemicals and following strict harvesting and forestry practices. Their work also helps ensure a diversity of animals, trees and plants as well as providing safe working conditions for everyone involved.

Robinson partners with some of the world’s most luxurious brands, from concept to commercialisation, creating widely recyclable packaging made from 100% post-consumer recycled material.

Chesterfield is home to several world-leading manufacturers, which benefit from the town’s proximity to the M1 motorway network and central location. Find out more about why Chesterfield is the perfect place to base your manufacturing business:

Robinson supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.


Josh Marsh

Destination Chesterfield Coordinator (Investment and Marketing)

Email Josh
Robinson AVEDA packaging

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