Derbyshire and East Midlands showcased at World Travel Market 2025
Visit Peak District & Derbyshire and Visit Nottinghamshire will proudly exhibit together at World Travel Market (WTM) London 2025 in a dynamic partnership supported by East Midlands Airport. The collaboration aims to position the East Midlands as a world-class visitor destination.
Together, the organisations will showcase the region’s diverse tourism offer on a global stage. Moreover, this joint approach highlights the strength of regional partnerships and promotes the East Midlands to international audiences.
By joining forces, the two Local Visitor Economy Partnerships (LVEPs) aim to showcase the strengths of both counties. Specifically, Derbyshire offers stunning landscapes and rich heritage, while Nottinghamshire boasts legendary stories and a vibrant city life.
The team will be based on the UKinbound stand. It is one of the busiest and most high-profile areas at World Travel Market. From this location, they can showcase the region’s unique tourism experiences. These will be presented to international buyers, tour operators, and global media.
According to the latest 2024 STEAM (Scarborough Tourism Economic Activity Monitor) figures:
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Derbyshire’s visitor economy was worth £3.58 billion, supporting over 33,000 jobs.
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Nottinghamshire’s tourism sector generated £2.53 billion and supported more than 22,500 jobs.
These figures highlight tourism’s vital contribution to the East Midlands economy. Therefore, continued investment in its growth is essential.
This joint presence at WTM supports the East Midlands Combined County Authority (EMCCA) in driving inclusive growth, creating skilled jobs, and fostering sustainable economic development. In particular, tourism is a key growth sector for EMCCA, with international promotion helping attract high-value visitors and increase overnight stays.
East Midlands Airport, the official sponsor of this partnership, plays a key role in providing international access to the region. Additionally, the airport is strengthening its role as a major gateway to the East Midlands through future growth plans and new direct routes.
Jo Dilley, Managing Director of Visit Peak District & Derbyshire, said:
“World Travel Market offers an unrivalled opportunity to connect with international travel trade and raise awareness of the East Midlands as a world-class visitor destination… Together, we’re showcasing the diversity and strength of our visitor offer.”
Megan Powell Vreeswijk, CEO of Marketing Nottingham and Nottinghamshire, added:
“Together with the breathtaking beauty of the Peak District and Derbyshire, we can present a powerful and unified message about the East Midlands’ world-class appeal.”
Representatives from both LVEPs and East Midlands Airport will attend the show from 3–5 November 2025 at ExCeL London. They will meet international buyers and media, promote bookable tourism products, and forge new partnerships for future growth.
