This one-day sales course is designed to help non-sales staff recognise and maximise their influence during client interactions. Whether they’re delivering a service, supporting implementation, or following up after a successful project, these are prime moments to build trust, uncover new needs, and grow the business.

Visit the East Midlands Chamber website to learn more & register.

What you’ll learn:

Participants will gain practical sales tools that can be applied immediately in real client conversations, including how to:

• Build rapport quickly using both verbal and non-verbal techniques — in person or on the phone

• Use technical credibility to open up commercial conversations

• Understand client motivators and values to tailor recommendations

• Ask effective questions that highlight additional needs and solutions

• Recognise different decision-makers and their role in the buying process

• Handle objections confidently to move the conversation forward

• Spot new sales opportunities and know when to pass them to colleagues

Why attend?

This sales course will help technical and support teams become more commercially aware, without turning them into salespeople. By understanding buying signals and knowing how to represent value in the customer’s language, attendees will feel more confident when speaking with clients — and better equipped to support future business growth.

Throughout the day, participants will:

• Practice conversation techniques that build trust and credibility

• Develop their own set of high-impact sales questions

• Learn how to represent additional products or services as valuable solutions

• Explore how to uncover ‘insider’ knowledge that supports sales teams

Who should attend?

Anyone who interacts with clients as part of their role — especially those in technical, support, delivery, or post-sale service positions. The course is suitable for SMEs looking to develop a more commercially focused team.

Reserve a place

This course is delivered from the Chambers modern training facilities and is limited to a maximum number of 10 delegates.

To book your tickets, visit the East Midlands Chamber website.

This event is organised and hosted by East Midlands Chamber.