Discover the impact of AI on the search engine optimisation landscape, and how you can come out on top.
What to expect
AI is affecting the algorithms used by search engines as well as consumer search behaviour. It’s now time to reflect on how this affects the way your business shows up online.
This session explores how search results have changed, how to involve AI in your SEO, and the AI-powered tools to help.
At this workshop, learn the following:
- What is AI: What we mean by AI in the context of search engines and content creation
- The impact of AI search: See how new forms of search impact websites & traffic
- How AI search results work: Understand the differences between traditional search and AI search
- How search engines treat AI-generated content: Why it is not automatically “bad” and what signals search engines are looking for
- Characteristics of copywriting that ranks for AI: How you can structure and word your content to work best with the way AI search engines process content
- And more
How to attend
This workshop is open to established businesses located in: Amber Valley, Chesterfield, Derbyshire Dales, Derby City, Erewash, High Peak, North East Derbyshire and South Derbyshire.
It is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.
To enquire about tickets and book your place, visit the East Midlands Chamber website.
This event is organised by East Midlands Chamber.
