Discover how AI is changing the way people search for information and what this means for your business. This practical session, on Wednesday 16th September, explores AI search optimisation and how to improve your visibility across the evolving search landscape.
What to expect
Traditional search is changing. Instead of simply presenting a list of links, AI-powered search tools can now provide direct answers, summaries and recommendations.
This session will explore what these changes mean for businesses and how to adapt your digital marketing strategies.
You’ll learn why authority, relevance and trust are becoming increasingly important for businesses that want to appear in AI-generated search results. You’ll also discover how to create content that works for both your audience and AI-powered search platforms.
The session will cover how AI search works and the factors that can influence whether AI platforms recognise and recommend your business. You’ll also explore tactics to avoid, helping you focus your efforts on sustainable and effective approaches.
By the end of the session, you’ll have a clearer understanding of AI search optimisation. You’ll also have practical insights to help improve your content and increase your visibility as search continues to evolve.
About your presenter
Jack Follis from QBD is a business growth specialist who helps small businesses get more from their websites and digital marketing.
Jack regularly presents at Dunston Innovation Centre, sharing practical advice and in-depth knowledge across digital marketing and business growth.
How to attend
Ready to understand how AI search could affect your business?
Find full event details and book your place at this AI Search Engine Optimisation session.
This event is organised by Chesterfield Borough Council‘s Innovation Support Programme in collaboration with Jack Follis at QBD.
