Discover how to use video to grow your business at this paid video marketing workshop, designed for marketers, business owners and content creators.

What to expect

This full-day session will explore how video can be used as a targeted, results-driven advertising tool. So, if you’re looking to understand platform-specific techniques and paid promotion strategies, this workshop could be for you.

The workshop will cover:

• How paid video marketing works across different social platforms

• Choosing the right video formats for each platform and audience

• Understanding targeting, budget planning and performance tracking

• Setting clear campaign goals – from brand awareness to conversions

• Real-world examples and practical advice from experienced trainers

There will also be time for discussion, Q&A and peer-to-peer learning throughout the day.

Who Should Attend

This workshop may be useful for:

• Business owners looking to increase online visibility through paid video ads

• Marketing professionals managing brand growth and campaign strategy

• Content creators or social media managers working across multiple platforms

• Anyone exploring paid media options to reach new audiences and drive engagement

You don’t need specialist equipment or prior video ad experience – just an interest in learning how to use video more effectively as a paid tool.

How to join

This paid video marketing workshop is open to businesses located in Derby, Derbyshire, Nottingham and Nottinghamshire.

To reserve your place on the workshop, visit the East Midlands Chamber website.

This event is organised by East Midlands Chamber and is funded through the UK Shared Prosperity Fund (UKSPF).