CarMats
CarMats.co.uk is a leading retailer of high-quality bespoke and custom car mats for all makes and models.
Founded by Chesterfield-based entrepreneur, Ash Young, CarMats.co.uk was a venture launched in the midst of the pandemic.
Alongside running a successful Sheffield marketing agency, Evoluted, day-to-day, Young had the genius notion to launch his own e-commerce site.
After going out to find a supplier that would meet his requirements, he built a multifunctional, e-commerce site to sell premium and bespoke car mats. He also enlisted his wife to help with the crucial customer service elements.
With a target to reach a £1 million turnover within the year, CarMats.co.uk surpassed this aim, hitting the target three months earlier than expected.
Ash said: “When I decided to launch CarMats.co.uk, it was a strange time. Lockdown had hit and a lot of the client work I was used to dealing with at my agency had started to dry up because of the pandemic and people cutting their marketing spend.
“I’d always wanted to launch an e-commerce business and it seemed like the right time as I had more free time available to pursue it”
Due to his interest in the automotive industry, car mats were a natural fit for Ash. He had looked into the car mat industry before and knew that that was what he wanted to do.
He added: “Hitting £1 million in sales in just nine months was beyond my expectations, we were doing an average of 250 orders a day, which is crazy. And it continues to get better as we’re now reaching an average of 350 daily orders.
“In lockdown, with people not being able to leave their houses, they were relying more on online retailers. So, I think the surge of online shopping benefitted us a great deal.”
Now, the business continues to go from strength to strength, hitting a multi-million-pound yearly turnover, with thousands of satisfied customers across the country.
