25 new Ambassadors all set for summer in Chesterfield

Chesterfield has recruited 25 more willing volunteers to sing the praises of the town, bringing the total of ‘ambassadors’ to 125. The volunteers joined the town’s Ambassador Scheme ahead of the influx of tourists over the summer.

The new ambassadors include frontline staff from the town’s businesses, including restaurants, museums, banks and Chesterfield Borough council employees. They join local residents, traffic wardens and sales assistants to name but a few, who have previously signed up to the voluntary, unpaid scheme.

Chesterfield Ambassadors is the brainchild of the town’s marketing campaign Destination Chesterfield, and is designed to ensure that all visitors to the town have a great time here and leave with a positive impression.

Dom Stevens, Destination Chesterfield Manager explained: “We have marketed Chesterfielda as place to live, work and invest in during the last two years. Many businesses and people have chosen to locate here and this, coupled with an 11% increase in tourism, ensures that our Ambassadors play a vital role in helping market the town positively. The Ambassadors Scheme is about ensuring all visitors – whether tourists or here on business – leave with a positive opinion ofChesterfield and are excited, like we are, of our plans for the future.”

The latest ambassadors recently underwent training to ensure they were all equipped with the latest news, facts and figures about the town – from how many tiles are on the iconic church spire to information about the town’s regeneration plans alongside the importance of good customer service.  Ambassadors then receive regular updates about the town on events, developments and local news.

The two-hour training workshop took place at the Town Hall and was developed with Chesterfield Champion, Evolution Training. If you’re interested in becoming an ambassador, visit www.chesterfield.co.uk to find out more.

Source:Destination Chesterfield