Specsavers Chesterfield staff member features in national TV advertisement
An optometrist from the Specsavers store in Chesterfield has played a starring role in a national television advert as part of the company’s new campaign.
The 90-second video, titled ‘We Were There’, aired on ITV1 on Saturday 13th June and tells real life stories of store colleagues and their customers during lockdown.
The video explains how store staff had to change the way they worked to help people outside the normal test room environment, offering eye and hearing care for people in car parks, on doorsteps and even at picnic tables.
Allissa Charlesworth is currently the Optometrist Director at Specsavers Chesterfield and Matlock. Allissa is the first Specsavers staff member to appear in the advert, which you can watch below. Allissa said: “I was quite nervous to find out that I’d been given a role in the national advert. However, when I watched it for the first time, the overriding feeling changed to pride, as it’s certainly testament to all the hard work and community spirit people are showing across the UK.”
“Over lockdown, the most surprising and rewarding part for me has been the power of a simple phone call. So many people are vulnerable and have to self-isolate, but they still develop problems with their eyes and giving advice over the phone has become a daily routine.”
“A calm and reassuring voice on the end of the phone makes such a difference to people and you can hear the relief in their voice when they realise they don’t have to deal with this problem alone.”
The Specsavers store in Chesterfield has now re-opened, yet with increased health & safety, as well as social distancing, measures.
With Specsavers’ RemoteCare service, you can speak to the experts by video or over the phone about any sight or hearing questions you have. It’s free to use and you don’t need to be a previous customer to use it.