Chesterfield News


Local tourism businesses invited to take part in new ‘staycation’ marketing video


Marketing Peak District and Derbyshire, the area’s official tourist board, is producing a new marketing video to showcase the area, and are asking for submissions from local businesses.

Local tourism and hospitality businesses are invited to film and submit clips, telling visitors all the reasons why the Peak District & Derbyshire is the perfect place for a UK ‘staycation’.

The marketing video will be part of the new ‘Time to…’ campaign by Marketing Peak District & Derbyshire, which shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly.

The ‘Time to…’ campaign will be supported across Visit Peak District & Derbyshire’s digital channels and on social media. Local businesses will be encouraged to create their own images using the campaign taglines which include ‘Time to Plan’, ‘Time to Discover’ and ‘Time to Recharge’.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “The industry has been hard hit by the COVID-19 pandemic but our passionate, caring and resilient tourism businesses have worked exceptionally hard to put all the right measures in place to ensure we can warmly welcome visitors back.”

Here are some examples of what companies might say in a clip:

  • If you’re an activity provider you might say things like…”Our gritstone edges”, “The heights”, “Our natural landscapes”, “The bridleways”.
  • If you’re an accommodation provider you might say things like…”The comfort”, “Our rooms with a view”, “Our warm welcome”, “The cosy nights in”.
  • If you’re an attraction you might say something like… “Our friendly guides”, “The memorable experience”, “Our unique days out”.

The deadline for submitting videos is 11am on Monday 27th July.

Click here for details on how to get involved and submit your own videos.

If you have any questions regarding the filming or submission of your video, please contact danielle.sorsby@marketingpdd.com.

Brogan O'Callaghan

Destination Chesterfield Coordinator (Marketing and Investment)

Email Brogan
Peak District

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