Quirky new Chesterfield town centre store to provide ‘a smile, a laugh and bit of mischief’ to customers
A quirky independent store has opened its doors in Chesterfield Town Centre, selling a wide range of gifts and other unique items.
Eclectic Delights of Serendipity is owned by mother and daughter duo, Cheryl Knowles and Saffy Kendal-Allan, and has been running in Derbyshire for several years. Now, the business has begun welcoming customers to a new shop, based at 12 High Street.
The pair told us their story of running the business, and how it led to them taking the step to open in Chesterfield: “Some may know us from our little shop in Matlock Bath or previously our Hope shop or even know us from the beginning of our journey, 9 years ago at Cheryl’s first tiny shop just off Newbold Road.
“Cheryl started off in her small shop doing re-loved furniture and small gifts which then took on a life of its own and she had to move into a larger shop at Hope Valley where she began being known more as a Gift, Clothing and Re-loved furniture shop. After a few years there, Cheryl then set her eyes on the ‘sea-side-without-a-sea’ town of Matlock Bath where Saffy joined to manage the shop as Cheryl continued in Hope Valley.
“However, after lockdown we decided to shut the Hope Valley shop and focus our efforts on Matlock Bath. After five years we decided we wanted a shop closer to home and by luck 12 High Street became available and three weeks later we are now in and ready for business.”
Cheryl and Saffy also explained what customers can expect to find when visiting the new Chesterfield shop.
They added: “Our shop name is exactly the type of items we sell: a broad and diverse range of items that you weren’t looking for but they appeared when you needed them. We are proud stockists of local independent suppliers such as: Letterbox Love, WaggyDogz, Enchanted Love, and so many more.
“We truly believe in having something that is for everyone which is why we don’t just sell cards and gifts but leather handbags, a MyMoments machine (which creates personalised items) and currently in the process of making a Boutique on our first floor. We also have plans for workshops on our first and top floor for both adults and children – so watch this space!”
In addition, the duo emphasised the importance of looking after customers and explained how they want to build up their community around the shop and the town: “What sets us apart from others is our customer care. We might be a shop, but we focus and care for our customers and their mental well-being while they are in our shop.
“Not everyone needs to buy something, but sometimes they just need someone to talk to and that’s what we are there for. We truly believe that if you look after the community around you, the community will look after you. Also, being a Mother and Daughter team we are always ready with a smile, a laugh and bit of mischief for all our customers as you can usually find us laughing and causing havoc together.
Being able to share this dream of running a shop together and bringing things in that we love and adore as well as spending so much time together is amazing and has brought us so close!”
“We are so excited to be a part of Chesterfield’s wide range of quirky independents. We have lived in Chesterfield for over 15 years and love the character of the town and its people. Chesterfield has such a friendly and welcoming community of people which we feel is unlike most towns or cities. As shoppers and now a business in the town we agree that we all need to support our local independents – each one brings something different and unique to the town making it a fun, diverse and great place to live and shop!”
For more information about the store, head over to the Eclectic Delights of Serendipity Facebook page.
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