Business Support

Chesterfield Digital High Street

Increase footfall to your business with the help of Chesterfield Digital High Street

Attract new customers – in-person and online

Purchasing habits have changed as a result of Covid-19, with fewer in-store visitors and a move towards online transactions. The shift to online is expected to be long-term; so how can you make sure the trend presents an opportunity, and not a threat, to your business?

Help is at hand from Chesterfield Digital High Street.

The project is funded by Chesterfield Borough Council, and delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire). It is designed to help your business implement modern forms of online trading that complement, rather than replace, your high street presence.

Support is available to 120 eligible retail, hospitality, and leisure businesses across the town, with 50 of those businesses being offered a fully search engine optimised e-commerce website.

Chesterfield Digital High Street

Fully-funded support

If your business is located on a high street in the borough of Chesterfield, you may be entitled to the following fully-funded support:

Dedicated Digital High Street Business Adviser support:

  • An adviser with specific e-commerce and online skills to work alongside you and help develop or increase your digital presence.
  • A review of your current marketing and social media activities, and support on recommended actions.
  • Social media support such as setting up a Google listing and, where needed, signing up to your first social media account.

Creation of a fully search engine optimised e-commerce website (worth £2,200)

  • 12 months of web hosting (provided by Chamber partner, Purpose Media).
  • Equipped with the latest forms of payment (e.g. Apple Pay and Google Pay) and concepts (e.g. Click and Collect)

One year’s membership of East Midlands Chamber

  • Including business protection services in HR, Health and Safety, Tax and Legal issues, as well as discounts on Member products and services.

Regular events and webinars to increase your digital know-how.

See the full video playlist here.

Benefits to your business

  • The Chesterfield Digital High Street project offers the following benefits to your business:
  • Increase in profile and an online shop window – attracting local residents, as well as visitors researching their trip online.
  • Increased footfall to your door and to your website.
  • Improved competitiveness by offering your customers a 24/7 shopping experience, with an offer of click and collect or other delivery options.
  • Collaborate with and support like-minded local businesses.

Who’s eligible?

To qualify for support, business owners must meet the following criteria:

  • Run independent businesses based in the borough of Chesterfield. Check whether your location qualifies by entering your postcode here.
  • Lease and pay rent on a bricks and mortar presence in a high street location.
  • Offer the option for customers to walk in without prior appointment and purchase.

Case Studies

Ian’s Family Butchers, Staveley 

“The support on offer is fully-funded, and, as we’ve found ourselves, it can make a huge difference to your business. There really is nothing to lose in getting involved.”

Read More

TwelfthCraft Minatures, Curios and Gifts, Chesterfield

“I’ve introduced videos to my social media platforms (which seemed very difficult in the beginning but, with the encouragement of my adviser, I could see how easy it actually was). I’m about to launch my new ecommerce/ Shopify website which will help me reach new markets. I’m also launching an Instagram account.”

Read More

Find out more

For an informal chat about the project, please contact the team on 0330 053 8639 or

Applications can now be made for the Chesterfield Digital High Street project on the East Midlands Chamber website.


I already have a website. Can you still help me?

Certainly! If your website is not already equipped with e-commerce capabilities (e.g. the latest forms of payment, and concepts such as Click and Collect), you may qualify for 100% funding towards a fully search engine optimised e-commerce website. (You would retain your existing URL.)

If your website already has e-commerce capabilities, you can still take advantage of the other benefits of the project, including dedicated support from a Digital High Street Business Adviser, one year’s free Chamber membership, and access to events and training.

What is the cost of creating a new website for my business?

The cost to create your new, fully search engine optimised e-commerce website is covered in full, along with 12 months of web hosting. If you wish to continue the Shopify hosting thereafter, the cost is approximately £250 per year. There is also a small transaction fee of around 2%.

How do you define a ‘high street’ business?

Any business that leases and pays rent on a bricks and mortar presence in a high street location. Support is not exclusive to Chesterfield town centre, and can benefit businesses on other high streets including, but not limited to, Chatsworth Road, Whittington Moor, and in Newbold and Hasland villages.

I’m a market trader. Do I qualify?

If you’re economically active in Chesterfield (in other words, you live in and have run your business from a Chesterfield market for a number of years), we’d be interested in talking to you about the support on offer.

How much time do I need to dedicate to this project?

It is entirely your choice, and depends on how much time you wish to commit to meeting with your Digital High Street Business Adviser and to the recommended marketing activities.

I’m a franchise. Do I qualify?

No. Support is only available to independent businesses.

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