Champion of the Week
Meet our Champion of the Week, Tony Buck, Director of EyeSiteView.
Hi, I’m Tony Buck, Director and Co-Owner of EyeSiteView. A prop-tech studio specialising in immersive and interactive software that helps housebuilders sell homes off-plan.
We create 3D interactive visualisations of developments before they exist, making the homebuying journey more engaging, transparent, and data-driven. Our mission is simple: connect buyers and builders through immersive experiences that build confidence, save time, and sell homes faster.
What was the greatest achievement for your business or organisation over the past year?
This year, our biggest achievement has been establishing EyeSiteView as an independent company, stepping away from our parent studio. Along the way, we’ve celebrated our team’s dedication by introducing a growth share scheme, giving everyone a real stake in our success.
Building on this momentum, we’ve secured an innovation grant to drive a pioneering project that will transform how homeowners interact with and experience their new homes.
How would you describe Chesterfield and North Derbyshire, using only three words?
Welcoming, collaborative, connected.
What are your favourite places to visit in Chesterfield and why?
Apart from the regular pilgrimage to the mother-in-law for her unbeatable tiramisu (skipping it is basically a crime against dessert), the Pig & Pump has become my go-to spot for rubbing shoulders, making connections, and enjoying a well-earned hazy pint.
How is your business or organisation becoming more sustainable?
We’ve switched to cloud-based workflows to reduce travel and paper waste, and we’re helping housebuilders do the same by replacing physical brochures and showhomes with digital versions. Our virtual tools cut emissions from print, travel and materials, giving developers a smarter, greener way to market their homes.
Why do you love working or doing business in Chesterfield or North Derbyshire?
The sense of community here is second to none. Businesses genuinely support one another. The mix of heritage and innovation makes it a brilliant place for a growing PropTech company like ours.
Not to mention, being based at Tapton Innovation Centre means lunchtime strolls through gorgeous grounds and the occasional swing at the driving range next door!
How are you supporting young people in your business?
We host T-Level students and work placements through Made in Chesterfield, giving young people hands-on experience in 3D visualisation, immersive tech, and software development. Their creativity keeps us fresh and forward-thinking.
Our current placement, Alex from Chesterfield College, is collaborating with our development team on an exciting real-time solution for our housebuilder partners, set to launch in early 2026.
How are you, your business or your team supporting local people?
We’re proud members of the Chesterfield Property & Construction Group and we regularly get involved in local forums, school events, and charity walks like the Ashgate Hospice Sparkle Walk. Supporting our community is part of who we are.
What is your vision for Chesterfield and North Derbyshire in 2030?
A connected, creative region where innovation and sustainability drive growth. If we keep investing in skills, digital infrastructure, and collaboration between business and education (alongside strategic developments like PEAK Gateway), Chesterfield can become a blueprint for how towns evolve in the digital age: prosperous, progressive, and welcoming for all.
EyeSiteView is one of over 230 Chesterfield organisations that are proud to support the local economy, working closely with Destination Chesterfield to showcase Chesterfield and North Derbyshire as a destination to live, work, visit and invest.
Find out more about our Champions network.
