
Learn how to create more effective social media content and achieve better results with less time. This practical, interactive workshop will help you understand your audience and develop a more thoughtful approach to social media. Taking place on Wednesday 30th September at the Dunston Innovation Centre.
What to expect
Simply using social media isn’t enough. To get results, you need to understand how people interact with your content and what motivates them to engage.
This hands-on workshop will challenge some of the familiar approaches to social media. Instead, you’ll explore how a more considered strategy can help you connect with your audience and achieve meaningful results.
You’ll learn how raising the quality of your social media activity can improve your results. You’ll also explore why a deeper understanding of your target audience matters and how it can shape the content you create.
The session will also look at how you can spend less time on social media while achieving better results. You’ll gain practical ideas to help you work more efficiently and make your social media activity more effective.
By the end of the workshop, you’ll have a clearer understanding of what your audience wants from social media. You’ll also have practical strategies to help you improve your content and build stronger connections with your audience.
About your presenter
Mark Saxby is a TEDx speaker, East Midlands Professional Speaker of the Year, former BBC and ITV journalist and author. He is also the founder of Status Social, one of the UK’s first social media consultancies.
Mark has helped businesses generate more than £21 million through social media. He also founded Positive Social, a national charity that helps children make smarter choices on social media.
Known for combining practical insights with engaging storytelling, Mark gives audiences actionable strategies and a fresh perspective on social media.
How to attend
Ready to learn how to get results from social media?
Find full event details and book your place on this practical social media workshop.
This event is organised by Chesterfield Borough Council‘s Innovation Support Programme in collaboration with Mark Saxby of Status Social.


