Unlock the full potential of social advertising at the Paid Social Media Masterclass. This practical workshop helps businesses improve their online visibility and turn it into new customers. Taking place Thursday 18th June.
What to expect
In a sea of social media content, increasing your organic reach is difficult and time-consuming. Paid social marketing (or biddable social marketing) ensures your brand stays visible, relevant, and active. Plus, it allows you to target messages more precisely and track your results in real time.
During the Paid Social Media Masterclass, explore how biddable social marketing works and how it can strengthen your wider digital strategy. Use it in the planning and implementation of ad campaigns across a range of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest & TikTok
Learn to align your marketing objectives with the right campaign types, understand audience targeting, set realistic budgets, and measure your return on investment.
However, paid social marketing doesn’t need to completely replace your organic marketing. Instead, the session shows how paid campaigns complement your organic activity, boosting your engagement and reaching new customers.
You’ll cover:
- The basics of biddable social marketing versus organic social marketing and how to integrate biddable social into your social marketing strategy
- Understanding different campaign objectives and planning for success
- What bidding strategies to consider and how to measure success
- Looking at the biddable marketing options across different social media platforms to find the right one for your audience
By the end, you will gain the tools and confidence to plan, manage, and evaluate your own campaigns effectively.
Who should attend
This event is ideal for business owners, marketing professionals, or anyone keen to improve their organisation’s digital presence. Whether you’re new to paid social or looking to refine your strategy, you’ll leave with actionable insights and a clear plan for your next campaign.
How to attend
This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.
To secure your place and view full event details, visit the East Midlands Chamber website.
This event is organised by East Midlands Chamber and is funded by the UK Government through the UK Shared Prosperity Fund.
