Noonah launches new covid-safe product personalisation service

Chesterfield-based engagement Specialist Noonah has announced the launch of ‘Personalize’, a new covid-safe product personalisation service.

The company says with Covid restrictions being lifted, the high-street and event planners face the considerable challenge of how to re-engage with their customer base and stimulate footfall in an uncertain landscape.

It will come as no surprise that online sales grew a massive 36% in 2020 while the high street suffered ‘the worst decline on record.’ But with lockdown easing and public spaces reopening, the team at Noonah believes re-engaging customers lost to e-commerce is not an impossible task.

Matt Franks, Noonah CEO said: “The solution is dependent on traditional bricks and mortar embracing the opportunities that tech offers. The High street needs to play to its strengths, using technology like Personalize to offer what online pure-players can’t, an engaging, physical brand experience.”

“Product-personalisation was on the rise long before Covid 19 and major brands such as Levi’s and Nike used it to elevate their stores from places where goods were sold, to truly experiential destinations. Noonah has long been the market leader in providing product-personalisation tech to its wide array of clients and understands better than anyone the massive potential it holds for brands, retailers and live events in the post-covid landscape.”

The biggest challenge for Noonah was around how to make the technology available to everyone and not just those with the biggest budgets. The new platform is designed to offer product personalisation to all, from the independent retailer to the international brand.

Personalize can be tailored to suit any brand, market and almost any product. Being a cloud-based technology, the software can be operated through a terminal in-store or by using the “Covid-safe” option of the customer’s own mobile phone.

The company also says the software is truly scalable and depending on the size, budget and strategy Noonah can help organise installations as pop-up events or long-term fixtures. The Personalize printers (provided by Noonah as part
of the Service), can print any design to almost any product.

Matt added: “Above all Personalize is about engagement and re-establishing customer loyalty at a time when the high street and live events need as much help as they can get.”

For more information visit: https://noonah.com/personalize/

Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.